Timber Goes Pure For Europe

06.10.2003 - By Pam Graham, New Zealand Hearld

Sawmillers are about to stick a 100% Pure New Zealand Pine label on timber for the European market.

A group of about 20 Timber Industry Federation members have an agreement with New Zealand Trade and Enterprise to develop a market for wood products in Europe using the brand unveiled last week at the federation's conference in Nelson.

It features a "confident" New Zealand robin with its tail intersecting a circle to form a Q for quality. A Maori motif evokes the idea of the god Tane as a protector of products from the forests.

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